Facebook & Instagram ads · conversion tracking
Meta Ads Management: Keep Your Budget Out of the Black Hole
When we set up Facebook and Instagram campaigns, we first make tracking solid with Pixel and the Conversions API, then report the return on every cent as clear sales and enquiry data.
Let’s not donate your ad budget to Mark Zuckerberg.
Who is it for?
If one of these sounds like you, you’re in the right place.
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Customers on social media
Brands that reach their customers on Instagram and Facebook
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Can’t see the impact
Businesses that spend on ads but can’t see the effect on sales and enquiries
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Selling with a catalogue
Online shops that want to run dynamic ads from their product catalogue
What do we take on?
The scope is defined for each project and written clearly in the quote.
- Goal, budget and conversion definition
- Meta Pixel and Conversions API setup
- Campaign structure and audience design
- Creative and ad copy planning
- Catalogue connection for e-commerce
- Regular optimisation and reporting
Bamboo is never in a hurry
How do we work?
Instead of rushing, we complete every step with your approval, in order and properly.
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Let’s Think
We define the goal, the budget and what counts as a conversion.
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Let’s Start
We set up tracking with Pixel and the Conversions API.
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Let’s Build
We launch campaigns and regularly improve audiences and creatives.
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One More?
We report results and shift budget to what works.
How do we track success?
We don’t guarantee rankings, traffic or sales. We measure the starting point and share progress with you using the same indicators.
- Cost per conversion and return on ad spend
- Pixel and Conversions API events arrive correctly and completely
- Enquiries and sales driven by campaigns
Frequently asked questions
Common questions
Short answers here, longer chats over coffee. If your question isn’t listed, we’re just a click away.
How do I know whether my ads are working?
Before launching a campaign, we agree on what counts as a conversion: a form, a call, a sale. We measure these with Google Tag Manager, and our reports show not only clicks but the cost per enquiry and per sale.
Which platforms do you work with?
We build websites with WordPress and WooCommerce. For advertising we use Google Ads and Meta Ads, and for measurement Google Analytics, Google Tag Manager and Google Merchant Center.
How is pricing determined?
Each project is priced according to its scope. The number of pages, e-commerce needs, number of languages, ad budget and ongoing management determine the quote. Send us a short summary through the contact form and we will prepare a tailored offer.